{"product_id":"hi-lift-true-colour","title":"Hi Lift True Colour 100ml - Natural \u0026 Reflect Shades Blonde Shades","description":"\u003ch1 class=\"product-title\" data-mce-fragment=\"1\"\u003eHi Lift True Colour\u003c\/h1\u003e\n\u003cdiv class=\"jdgm-widget jdgm-preview-badge jdgm-preview-badge--with-link jdgm--done-setup\" data-id=\"4418474311735\" data-template=\"manual-installation\" data-auto-install=\"false\" data-mce-fragment=\"1\"\u003e\n\u003cdiv\u003e\n\u003ca href=\"https:\/\/ozbarbersupply.com\/collections\/hi-lift\"\u003eHi Lift\u003c\/a\u003e True Colour is the essence of hair colouring. A sensational palette of colours enriched with herbal extracts for added protection. TrueColour's formulation integrates high definition pigments for superior coverage, vibrant shine and lasting results.\u003cbr\u003e\u003cbr\u003e- Premium colour range consisting of 101 shades\u003cbr\u003e- Meches, ultra blondes, super reds, correctors\u003cbr\u003e- Smooth creme consistency\u003cbr\u003e- Economical 100ml tube \u003c\/div\u003e\n\u003cdiv\u003e- 1:1.5 Ratio\u003cbr\u003e- Made in Italy\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eHi Lift True Colour is a high performance multi- functional hybrid colouring creme. The unique formulation of colouring agents and herbal extracts produce exceptional performance, enabling long lasting results, superior grey coverage, brilliant shine and condition.\u003c\/p\u003e\n\u003cp\u003eHi Lift True Colour is a versatile system for permanent, semi\/demi permanent colouring and toning.\u003c\/p\u003e\n\u003cp\u003e17 colour variants available across these 4 collections: \u003c\/p\u003e\n\u003cp\u003eIce Blonde\u003cbr\u003eViolet Blonde\u003cbr\u003eClassic Blonde\u003cbr\u003eArctic Blonde \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWARNING\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eFOR PROFESSIONAL USE ONLY\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eColours may vary from photos.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eRead instructions and warning labels carefully before use and follow.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eThis product may contain ingredients that cause skin irritation.\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eAlways perform an Allergy Test 48 hours before each colouration.\u003cspan\u003e \u003c\/span\u003e\u003c\/em\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eIf you have ever experienced an allergic reaction to hair colourants, you should not colour.\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Hi Lift","offers":[{"title":"Hi Lift True Colour 000 Neutral 100ml","offer_id":67815319797947,"sku":"Z6-056","price":12.98,"currency_code":"AUD","in_stock":true},{"title":"Hi Lift True Colour 002 Violet Intensifier 100ml","offer_id":67815319830715,"sku":"Z6-137","price":12.98,"currency_code":"AUD","in_stock":true},{"title":"Hi Lift True Colour 0131 Green Intensifier 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